Elias Honey is a much-loved BC brand of honey that’s been on farm stands and store shelves since 1972. With a downhome, handmade visual identity, the brand had a lot of trust behind it, so we needed to approach our new designs with an eye towards retaining this legacy.
Working with the name lock-up and sticking to a hand-drawn style for the illustrations, we didn’t need to look any further than the abundant fields of wildflowers in BC and Alberta for inspiration. The new look of Elias Honey is all about the blossoms. Once we split the range of honeys into two lines—household and gourmet—we brought a fresh modern take to the old label designs for the household line and paired it with sophisticated new black lids. For the gourmet line, we shrank the product sizes to help customers enjoy more varieties at once, introduced glass jars with nice black lids, and brought an abundance of blossoms onto the label. Then we let the beauty of nature’s gold shine through and show the full range of colour and flavours that honey has to offer.
This project included a full brand redevelopment process, product packaging, website design, and social media strategy and content. We’re looking forward to seeing this brand expand to Eastern Canada and grow for many years to come.