We bring a fresh, ideas-led approach to every day work
Logo Design & Branding Identity
This is where our creativity gets to shine. We start our logo design and brand identity process by putting a solid strategy in place, then we get to work creating the visual identity and marketing materials to support your brand.
Whether you need a brand refresh or a completely new identity, we provide a comprehensive package to show you how each concept will be applied to your brand, across a variety of applicable assets. This will give you a sense of how your marketing materials, web design or packaging might look with the new logo and brand identity.
This process goes beyond a simple logo. We provide you with a brand essence built on your brand’s emotion, function and personality. This is then tailored to provide a tagline, colour palette, fonts, patterns and imagery. To top it off, we provide you with a guide for how to use it all, ensuring your brand will be represented accurately and consistency across all assets moving forward.
Print Material & Collateral
At Charm & Gusto, we take care of all your print design needs. We start by providing you with design concepts for your required assets, covering off everything from brochures to billboards, presentation folders, mailers, hoarding, advertisements, business cards, and more. Whatever your print need may be, we can help.
Once your design has been finalized, we create final print files and work with our partners to discuss the best print techniques and materials to achieve the desired result. From quotes through to print and delivery, we work closely with them to ensure that you receive exactly what you need.
Web Design & Build
The first experience customers have with your brand is often on your website. It’s important that it functions well and looks professional. At Charm & Gusto, we have a team of experts to design and lead beautifully built, responsive websites across a variety of platforms like WordPress, Squarespace and Shopify.
From strategy and copywriting to photography and layout, we create custom websites that are focused on user experience and optimization to help you make a great first impression on prospective customers.
Thoughtful packaging connects customers to your product and your brand, influencing initial perceptions of your company. Having strong cohesive packaging with considered visual elements, finishing materials, and a clear hierarchy of information will build brand recognition.
We stay up to date on the latest design trends, so you know your brand and packaging will always be on point. We’ll work on brand colours, imagery, typography, and regulatory information to create custom packaging in a way that makes your product stand out online or in store, and within budget.
Once a final design is reached, we collaborate with packaging suppliers to bring your product to life and create a positive impression on buyers, building customer loyalty.
Installations & Interiors
At Charm & Gusto, we develop complete brand experiences extending to your interior spaces and installations. Starting with an on-site visit, we’ll gain a strong understanding of your brand and space. Then we create pathing, floor plans and detailed millwork drawings to establish a polished interior finish that fits your brand story and tone, whether it be for a presentation centre, restaurant or store.