Happy Fox Health
Seaweed has long been touted as a superfood, and now sea moss, sometimes called Irish sea moss or Irish moss, has entered the wellness market. When Happy Fox Health came to us, they already had a product in the marketplace, but they were looking for a full brand refresh in order to really tell their story and create an approachable, joyful and lively identity. Using the new sea moss capsules to help launch this rebrand, we created hand drawn illustrations of moss and a variety of patterns imitating shapes found in the ocean. With a combination of these illustrations and a switch to an elegant serif font, we adjusted the brand positioning to be fashion forward, current and luxury. Spanning out to other varieties of capsules and raw sea moss, we’ve applied these new visuals across the board. Happy Fox Health’s honest, natural supplements are crafted with love, using the purest and most beneficial ingredients to help you live life with energy and vitality – and now they have a unique brand identity fitting for this exciting and rapidly growing marketplace.