Rove is a unique development nestled between the great outdoors and urban convenience of North Vancouver with access to trails, beaches, and the downtown core just steps away. The brand for this project incorporated all those elements visually, showing what makes Rove so special. From naming the development to creating a bold and distinctive logo, we helped take this new brand into its launch with web, social, and collateral. The name Rove, accompanied by their tagline Steps to Everything, showcases exactly what this development is all about. After the naming and exploration stage, we created a logo that utilizes modern font and an innovative green swash to illustrate Rove being central to all you could need. The green swash is used throughout the collateral as paths and connections between locations. Rolled out to business cards, website and signage, we loved seeing this come full circle.