Signal

Signal is a collection of more than 500 professionally managed rental homes in South Vancouver, located just steps from the Marine Drive SkyTrain Station. With seamless connections to Downtown Vancouver, Richmond, and YVR, the development is designed for a connected, car-free lifestyle.

Working alongside Rennie and Intracorp, our studio extended Signal’s established brand identity into a new digital campaign that celebrated the ease and freedom of transit-oriented living. Rather than reinventing the visual language, we explored how it could evolve across digital channels—introducing fresh compositions, motion, and messaging while remaining unmistakably Signal.

A flexible suite of creative was developed across static display, animated digital ads, and social carousel formats. Each execution was designed to work cohesively within the broader campaign while adapting to the unique requirements of each platform, creating a consistent and engaging brand experience from first impression through to conversion.

The project is an example of how thoughtful design systems can grow beyond their original application. By building on an established visual identity and translating it into a contemporary digital campaign, we created work that felt both familiar and fresh, strengthening the brand while connecting with a new generation of renters.