Coastal Living provides exceptional design and quality products, making them a true destination for all kitchen design, fine appliances, patio furniture and barbecues. Coastal Living approached us a few years ago to help take their brand to the next level. They had a logo they’d been working with but felt they were missing a brand essence and additional assets to accompany their logo. We worked with them to take stock of where they were at and assess where they wanted to go. From there we created a fresh new brand, starting with the strong CL icon, inspired by the classic striped patio umbrella and appliance knobs and buttons seen throughout their high end product lines. Furthering their brand, the brand essence Live Your Best was created to encapsulate their pursuit in offering a comprehensive array of services and industry leading products. Complete with brand guidelines, we built all the assets needed to roll this new identity out to business cards, signage, web design and more.