Lighthouse Liquor Store moved into a new location and felt it was time to freshen up their image and approach at the same time. Their brand refresh was a collaborative team effort, complete with a fun new logo, colours, graphics, store pathing, signage and advertising. We started with a clean logo using simple detailing to join the two L’s together, building a lighthouse graphic within the wordmark. Drawing on inspiration from our rugged coastlines and the store’s expansive selection, we created the tagline Explore and Discover to help set the tone. We expanded on the nautical theme throughout the store’s interior and across all additional brand assets from signage, merchandise, website and social, to digital and print ads.