kʷasən Village

Kwasen is Central Burnaby’s largest master-planned community—a 40-acre development spanning five distinct districts and 21 residential buildings. As one of the city’s most ambitious new communities, the project required a digital campaign that could communicate timely sales messaging while remaining true to its established brand identity.

Working alongside Rennie and Aquilini, our studio expanded Kwasen’s existing visual language to develop two digital advertising campaigns centred around new pricing and limited-time sales incentives. Building on the foundation of the brand, we introduced bold typography, vibrant colour accents, and refined layouts to create high-impact creative that stood out across digital channels while maintaining a cohesive brand presence.

The campaign included a range of static and carousel digital advertising assets, each tailored to communicate evolving messaging without compromising the integrity of the brand system. By balancing consistency with fresh creative expression, the work remained recognizable while feeling current and engaging.

This project demonstrates how an established identity can evolve to support changing campaign objectives. Through considered typography, colour, and composition, we created a flexible digital campaign that amplified key messaging while reinforcing Kwasen’s position as one of Burnaby’s defining new communities.