Toura

With more than 15 years of experience in naval architecture and over 50 vessels designed, from 15 to 150 feet, Toura set out to bring their innovative Aluminum Boat Kits concept to market. They partnered with Charm & Gusto to develop a brand that reflected the precision, ingenuity, and strength behind their approach to vessel design.

We began by creating a visual identity rooted in engineering and craftsmanship. The Toura typeface was chosen for its clean lines and machine-inspired character, expressing the brand’s innovative approach to modern boat building. Bold, deep ocean blue letterforms convey confidence and durability, while the icon is derived from the two defining angles of a vessel’s bow, creating a simple yet distinctive mark that speaks directly to the industry.

The identity was then extended across every customer touchpoint, including stationery, postcards, advertising, website design, and a sales exhibition booth, delivering a cohesive brand experience from first impression to final purchase.