Wind Sips

Wind Sips Tea set out to reimagine how people experience loose leaf tea, transforming it from a simple beverage into a curated tasting journey. With the concept and logo already in place, our role was to refine the visual language and bring the brand to life across a complete packaging system designed around the idea of tea flights.

Working closely with the founders, we developed a cohesive packaging experience that guides customers through each tasting moment. Custom flight boxes were designed to create a sense of ritual and discovery, finished with subtle spot gloss details that elevate the unboxing experience. A custom sleeve introduces the story and theme behind each flight, while inside, a beautifully designed booklet leads tea drinkers step-by-step through their flavour journey, offering guidance on how to taste, reflect, and fully enjoy each tea. Individual tasting cards accompany every flight, providing notes that deepen the experience with each sip.

The brand launched with two complete collections, The Connection Collection and The Seasons Collection, each composed of four unique tea flights curated by Wind Sips’ tea sommelier. From bold chai explorations and Canadian-inspired blends to seasonal flavour journeys, the packaging system was designed to support both storytelling and sensory discovery. The result is a brand experience that invites people to slow down, connect, and savour tea in a way that feels thoughtful, elevated, and a little unexpected.