Working with another agency, our friends at Troubadour Creative were looking for a brand identity with enough strength and force to match their amazing marketing strategy and project management company. Our concept for them was born from this spirit—they’re force to be reckoned with, to lift you up and lead you forward… like a personal marketing army ready to assist your company. We borrowed the chevron shape from military regalia, applied it across key touchpoints and popped it into scenic shots from the Canadian landscape to bring this message home. Troubadour was thrilled with the results, and we’re happy we got to help them bring success to so many local companies.