Port Moody living gets better here at the new penthouse homes at ‘George’, a development located in the heart of the city of the arts, with shops, pubs and eateries steps from the front door. When brainstorming a design concept to use for this next phase of the development, the team at Charm & Gusto decided to refine the current identity and opted for a more sophisticated tone to be used across the designs, colours and messaging. By adjusting the positioning of the ‘George’ brand throughout all marketing collateral we were able create an identity that helps potential buyers to envision themselves living the coveted Port Moody lifestyle, with views from the top.