• Client Southern Kitchen / Category Branding, Naming, Design, Packaging, Launch & Marketing

Working with another agency based in South New Zealand, this client came to us with a fantastic line of food products but was struggling to get products on shelves with only three SKUs placed. With no photography or window into the product, consumers just weren’t enticed to buy and try. Using the company’s apron as inspiration and taking the name from its location, we worked with them to re-jig the whole brand, brought beautiful new photography into the picture, and opened up the packaging to show the product inside. The company quickly placed nine products on shelf that year, and now has twelve SKUs in stores across New Zealand and has expanded to Australia.