Pretty petals in the park! This development, situated in Queen Elizabeth Park Vancouver, took its name from the primrose flowers that fill the flower beds in spring. Working with a partner agency and our friends at Rennie Marketing, we created a lovely three-blossom lock-up in the shape of a crown for the logo, then used a repeating floral icon that reflected this name and recalled the iconic white and blue pottery floral patterns from China to appeal to a predominantly Chinese buying audience that the client needed to target. Using a French fold technique so the brochure unfurls like petals on a blossom, we that featured a lovely floral pattern on the insides of its soft-touch pages to lend a high-value sensibility to this new development. For the presentation centre, we simply let the blossoms blow and flow throughout the rooms. Just lovely! Primrose Development is now fully sold out.