Working with a partner agency, Park Royal came to us looking for a name and identity for its new food court at the recently refurbished shopping centre in West Vancouver. Taking inspiration from the name Park Royal, we landed on the concept of having a picnic in the park, complete with green grass, gingham picnic blankets and lovely food all about. The look and feel needed to be light, bright and chic as well so the identity brought together the lighting of the shopping centre with overlapping squares in nice hues of green for the logo. This got applied throughout the space and made for the perfect fit for this refurbished fixture in the community.