• Client Lucy King Fragrancies / Category Identity, Branding, Packaging & Marketing

A New Zealand original. Lucy King Fragrances came to us looking for an elegant, sophisticated brand for their hand-poured candles. After defining the brand essence and strategy together, Lucy King candles launched with the Ignite your Soul campaign, featuring a fashion-forward, vibrant, and energetic label on-shelf to match their rich scents inspired by the beauty of New Zealand’s natural world.