Seaweed has long been touted as a superfood, and now sea moss, sometimes called Irish sea moss or Irish moss, has entered the wellness market. When Happy Fox Health came to us, they already had a product in the marketplace, but they were looking for a full brand refresh in order to really tell their story and create an approachable, joyful and lively identity. Using the new sea moss capsules to help launch this rebrand, our designers created hand drawn illustrations of moss and a variety of patterns imitating shapes created by the ocean. A combination of these hand drawn illustrations and by switching to an elegant serif font, we were able to adjust the brand positioning to be fashion forward, current and luxury. These honest, natural supplements crafted with love, and using the purest and most beneficial ingredients help you live life with energy and vitality – and now they have a unique brand identity fitting for this exciting and rapidly growing marketplace.