Cassette Bar

  • Client Cassette Bar - The World Bar Ltd / Category Naming, Branding, Spatial, Design & Launch

Old school meets new cool… Cassette bar in Auckland, NZ came to us with a logo and name, but they were looking for some branding help and interior spatial design support. The bar’s concept was built around exploring different genres of music with unique music nights, bands, custom playlists and DJ sets. Each night had its own identity and design that we developed, and it all played quite nicely with the concept of making mixed cassette tapes. With this concept of old meets cool in place, we looked for new ways to use old things for the interiors with typewriters on the wall and the signature deer head in neon lights. Cassette quickly became a fixture of cool in the Auckland night scene.