• Client Camden At The Falls, Aquilini Developments / Category Branding, Style Guide, Web Design, Print Materials, Advertising

When our friends at Aquilini Development brought us in to help rebrand their Camden at the Falls development, we didn’t need to look any further than the gorgeous greenways of their world-class golf course for inspiration. Situated in Chilliwack, BC, the visual identity for this brand thus grew out of a series of green, interlocking, topographical shapes, much like the aerial views of the golf course itself. The bold capital “C” shape for the name was built around the arc of a golfer’s swing on the greens. Targeting a younger, more adventurous homebuyer looking for good value and a rural lifestyle, this brand hit the mark for Aquilini and gave a boost to their sales!